Employees as a service?
How would you like to have an army of brand ambassadors and spokes people who are available as and when you need.
Imagine this army of people would consist of so many people the world over that no matter what time of day it is or in what country you are in there is always someone on call.
How much would you expect to pay for a 24/7 service 365 days a year servicing practically every country in the world?
The answer is in essence nothing.
In fact you may already have the army they just don’t know their mission yet.
They don’t need to be on your payroll and if your clever they don’t even need an incentive. They don’t need to and won’t be told what to do. All they need is a leader, they need a cause to belief in a be a part of.
Your MaaS army need to have a cause to believe in which needs to come from the core of your organisations vision.
The core belief of your organisation needs to be what the organisation stands for. Why your employees get up in the morning. Why does your organisation exist? The answer is not to make money. That is a by product of what you do.
If you know the answers to these questions your half way to building your army.
Soldiers don’t go to battle because they get paid they go to battle because they believe in what they are fighting for.
Enough of the analogies for now.
Your social media network connects with you because they are interested in what you are saying. For you to build your network further, you need to create content that you current network will want to share with their network.
Creating content is key. The content needs to back up your core beliefs. It needs to be content people who share your beliefs will associate with. Content which people will share because it serves as proof of what they believe.
Not easy but if you get it right you will build your army and build you brand as a result.
What are the beliefs of your brand? How have you used these beliefs to create content? What methods have you used to increase your army?