Crowd sourced summary of #SBS2012 in 63 tweets!

Due to the popularity of my last crowd sourced summary I thought I would continue on with the social collaboration. Thanks to everyone who contributed to the conversation using the event hashtag #SBS2012.

The Social Business Summit 2012 was held in London on June 21st 2012. The event was organised by Dachis Group and sponsored by IBM.

The event featured keynotes from some of the most influential thought leaders from the world of social business. The line up included:-

Sandy Carter – VP of Social Business Evangelism and Sales at IBM
Christine Spivey Overby, Forrester Research Vice President, Role Manager – Interactive Marketing
Paul Richards, Royal Bank of Scotland Head of Technology Solution Centre & Collaboration Technologies
Nilofer Merchant, Nasdaq-traded EPAX, Buyosphere and Modewalks Corporate Director
Dave Gray, Dachis Group Senior Vice President
Simon Andrews, addictive Founder
Vincent Boon, giffgaff/Telefonica Chief of Community
Michael Jones, Dachis Group VP of Technology
Alexandra Deschamps-Sonsino, Designswarm Founder
Davide Casali, Dachis Group Senior UX Designer/Consultant
Lee Bryant, Dachis Group Managing Director, Europe

Great to be in a place with so many like minded people #sbs2012
—
Chris Heffer (@theotherhef) June 21, 2012

For the benefit of anyone who couldn’t attend or for anyone who would like a recap, I have compiled this article featuring what were, in my opinion, the key tweets and quotes from the day. It features a compilation of some of the things that were said on the day by the speakers and the opinions of those in the audience. I narrowed down the many hundred of tweets into just 63. Too much good stuff to get into a shorter list sorry!

Hopefully it should give you an idea of the summit and some of the ideas discussed.

I have also added some photos of the event onto my Facebook page

I have serious #notebookenvy (along with @shimi_j!) of @ideasarenothing and his notebook order. http://t.co/58FPqxY8 #SBS2012
—
Nilofer Merchant (@nilofer) June 21, 2012

Interesting #stats from #sbs2012: 80% of brands still closed to #mobile. 68% of social happens via mobile. Via @nilofer
—
Gagan Diesh (@diesh) June 21, 2012

.@folletto says use competition, excellence, curiosity or affection to motivate people #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

We largely talk about external motivations (i.e. money) or intrinsic (passion) but what about relational motivations? #SBS2012
—
Nilofer Merchant (@nilofer) June 21, 2012

Henry Ford being quoted at #sbs2012. So why did people want a faster horse? Go back to their needs. They wanted to get there faster.
—
(@michaelcooper) June 21, 2012

.@iotwatch says best way to predict the future is to invent it (or someone did on her slides) #sbs2012
—
Chris Heffer (@theotherhef) June 21, 2012

RFID chip is now about $.10 a piece. So no reason to not build instrumentation + data on anything. #SBS2012
—
Nilofer Merchant (@nilofer) June 21, 2012

.@iotwatch says the future is not an internet fridge! #sbs2012
—
Chris Heffer (@theotherhef) June 21, 2012

Great question about how to measure success of a social business. Surely it depends on the business objectives? #sbs2012
—
(@michaelcooper) June 21, 2012

.@mjfreshyfresh says #social #bigdata is a hot job market #sbs2012
—
Chris Heffer (@theotherhef) June 21, 2012

"Your advocates are better marketers than your marketers are" #sbs2012 #socbiz
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Arosha Brouwer (@AroshaBrouwer) June 21, 2012

Peer advocates are better marketers than professional marketers. More credible, more trusted, more sales conversions. #sbs2012 @dachisgroup
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Dave Gray (@davegray) June 21, 2012

Giff Gaff: Importance of being open & honest about the big picture/business needs when putting price in the hands of customers #sbs2012
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Shimrit Janes (@shimi_j) June 21, 2012

#sbs2012 @giffgaff people have choice between credits, cash and charity as reward (payback) for contributions
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Paul J Corney (@PaulJCorney) June 21, 2012

First time I hear about @giffgaff. MIND = BLOWN #sbs2012 When are you guys entering the NL market???? =)
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Alvaro Caballero (@alvarodotcc) June 21, 2012

I think @giffgaff is a perfect example of a business model built around relationships, respect, trust, cooperation, community. #sbs2012
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Dave Gray (@davegray) June 21, 2012

As #giffgaff case study clear shows, we shouldn't underestimate what can be created w/ community, purpose. #SBS2012
—
Nilofer Merchant (@nilofer) June 21, 2012

.@vincentboon says @giffgaff have crown sourced 7000+ ideas and have implemented 350+ of them #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

Giffgaff haven't developed any apps, their community members have released their own. Talk about brand loyalty! #sbs2012
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Nick Woolley (@woolleythinking) June 21, 2012

68% of all social activity is done on a mobile device. #sbs2012 #IBM research.
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Francis Waithaka (@waithash) June 21, 2012

At @giffgaff the existing customers are happier than the new ones! How many mobile providers can say that? #sbs2012
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Dave Gray (@davegray) June 21, 2012

@giffgaff : Community advocacy used to address potentially negative media stories #sbs2012
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(@michaelcooper) June 21, 2012

.@vincentboon says 70% of people trust online opinions #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

#sbs2012 Idea of social customer service. Metric: for every 1 who complains 25 don't. 90% online trust recommendations from people they know
—
Paul J Corney (@PaulJCorney) June 21, 2012

.@vincentboon says 90% of consumers trust recommendations from people they know #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

.@vincentboon says it's hard to have conversation on #facebook or @twitter #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

.@vincentboon says they have given £1.2 million away in return for crowd sourced #customerservice #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

#sbs2012 given £1.2m back to the network One customer earned £30k pa from helping out.
—
Paul J Corney (@PaulJCorney) June 21, 2012

.@vincentboon says you do something for us we will do something for you #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

.@simonbigpicture says spend 80% of #marketing spend of safe bets and 20% on experimentation #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

There are millions of people with these devices in their pocket, and it's time to think about mobile 1st. #sbs2012
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Nilofer Merchant (@nilofer) June 21, 2012

.@simonbigpicture says success = targeting marketing to people on basis of location profile and preferences #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

#sbs2012 A person is more likely to buy something in a store if they speak with the same sales person > 3 times. call centres take note
—
Phil Beresford-Davis (@PhilipBD) June 21, 2012

.@simonbigpicture says if you are served by the same member of staff 3 times you are 10 times more likely to return #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

.@simonbigpicture says forward thinking stores expose stock levels to google so they can tell you where the product is in stock #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

"Amazon Price Check may be Evil But It's the Future" <-- Truth. #SBS2012
—
Nilofer Merchant (@nilofer) June 21, 2012

Average life of search to action on desktop = 3 weeks. On mobile, it's one hour. #sbs2012
—
(@michaelcooper) June 21, 2012

.@simonbigpicture says social and mobile should be one and the same #sbs2012
—
Chris Heffer (@theotherhef) June 21, 2012

.@davegray says employees think if I can get a app for 99p why can't my billion turnover company provide the same functionality? #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

.@davegray says great companies don't concentrate in creating stock holder value #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

If banks crowd sourced opinions on investment opportunity business model sthey could lower risk? #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

Within the team, only 5% know the strategy. The other 95% are just being told what to do. #sbs2012
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(@michaelcooper) June 21, 2012

.@nilofer says you need to find your purpose for your business #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

Social business is a way of doing business, social media is just the platform/network you use to do it #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

.@sandy_carter says culture is a success differentiator #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

.@sandy_carter says use social to find influencers externally and get 190% ROI #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

Culture is the success differentiator. 44% of CEOs consider culture the most difficult challenge. @sandy_carter @IBM #sbs2012
—
Francis Waithaka (@waithash) June 21, 2012

#rbs says people ok to talk over coffee but more scared of typing it in an online conversation #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

#rbs says don't mandate the use of #social, tell people what you believe in & if they believe it they will want to be a part of it #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

.@RBS says tell employees what you are trying to achieve and let them figure out what and how they do it #sbs2012
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Chris Heffer (@theotherhef) June 21, 2012

.@sandy_carter says using social for predicting the future is the future. #sbs2012 (maybe she found that out on #socialmedia ?)
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Chris Heffer (@theotherhef) June 21, 2012