I have continued on with the social collaboration themed summary posts due to popularity of the last two ( #SBSS12 & #SBS2012) .  Thanks to everyone who contributed to the conversation using the event hashtag #CMSB2B.

The European Social Media Marketing Summit was held in London at the Regents Park Marriott Hotel on 25-26th June 2012. The event was organised by Useful Social Media and sponsored by Lithium.

I was asked to chair a panel discussion around “How to unlock the potential of your social media strategy” with Kerry Bridge from Dell and Conor McKechnie from General Electric Healthcare. I controversially started by declaring my position against the session title and said:

“You dont need a social media strategy you need to align social to you business strategy”

Luckily this view point was shared by my fellow panelists! The discussion followed.

The event featured presentations from some of the worlds biggest brands.  The line up included:-

For the benefit of anyone who couldn’t attend or for anyone who would like a recap, I have compiled this article featuring what were, in my opinion, the key tweets and quotes from the day. It features a compilation of some of the things that were said on the day by the speakers and the opinions of those in the audience. I narrowed down the many hundred of tweets into just 42. Too much good stuff to get into a shorter list!

Hopefully it should give you an idea of the summit and some of the ideas discussed.

I have also added some photos of the event onto my Facebook page

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