I have continued on with the social collaboration themed summary posts due to popularity of the last two ( #SBSS12 & #SBS2012) . Thanks to everyone who contributed to the conversation using the event hashtag #CMSB2B.
The European Social Media Marketing Summit was held in London at the Regents Park Marriott Hotel on 25-26th June 2012. The event was organised by Useful Social Media and sponsored by Lithium.
I was lucky enough to be asked to chair a panel discussion around “How to unlock the potential of your social media strategy” with Kerry Bridge from Dell and Conor McKechnie from General Electric Healthcare. I controversially started by declaring my position against the session title and said:
“You dont need a social media strategy you need to align social to you business strategy”
Luckily this view point was shared by my fellow panelists! The discussion followed.
The event featured presentations from some of the worlds biggest brands. The line up included:-
- Ben Padley – Barclaycard
- Vijay Solanki – Phillips
- Alkesh Shah – GSK
- Chris Heffer – SAP
- Kerry Bridge -Dell
- Conor McKechnie - General Electric Healthcare
- Stuart McRae – IBM
- Justine Arthur – BT
- Allan Schoenberg – CME Group
- Kirstie Henegan – 3M
- Craig Johnstone – Standard Life
- Johnathan Bradshaw – Psion
- Annamaria Mignano
- Price Floyd – BAE systems
- Prelini Udayan-Chiechi – Lithium
- Bjoern Uehss – Intuit
- Sarah Goodall – SAP
- Claire Macland – Avaya
- Cecilia Scolaro – TNT
For the benefit of anyone who couldn’t attend or for anyone who would like a recap, I have compiled this article featuring what were, in my opinion, the key tweets and quotes from the day. It features a compilation of some of the things that were said on the day by the speakers and the opinions of those in the audience. I narrowed down the many hundred of tweets into just 42. Too much good stuff to get into a shorter list!
Hopefully it should give you an idea of the summit and some of the ideas discussed.
I have also added some photos of the event onto my Facebook page
How do you get scale? Here are 101 Examples of Businesses that have proven ROI and scale from social dachisgroup.com/2012/01/social… #csmb2c #csmb2b
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Prelini Chiechi (@prelini) June 25, 2012Key takeaway from last session. Get your #borndigital 20 something employees to help your #CEO play with social media #csmb2b #csmb2c
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Chris Heffer (@theotherhef) June 25, 20126 key areas for separate social media strategies in your business #csmb2b http://t.co/VkAMTrxx
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Sam Mesquita (@buenosam) June 25, 2012"It's not a questions of having a social media strategy, it's a question of how social media is aligned to your strategy" #csmb2b
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Stuart McRae (@smcrae) June 25, 2012Dell Social media toolkit - Guide to how small and medium businesses can make the most of social media slidesha.re/GUtt85 #csmb2b
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(@RollingTalks) June 25, 2012@kerryatdell thinks B2B Social media is easier than B2C as you know the audience you are talking to. #csmb2b
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Sevil Ozer Crespo (@sevilozer) June 25, 2012"Your Subject Matter Experts & their relationships going to become an increasingly important part of your marketing" @KerryatDell #csmb2b
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Stuart McRae (@smcrae) June 25, 2012There isnt one way to use twitter for business #ibm #csmb2b
twitpic.com/a0ds7e
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Michael Kriek (@Michael_Kriek) June 25, 2012"Don't just track your company's name in social media, track related conversations and add value." #csmb2b
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Useful Social Media (@UsefulSocial) June 25, 2012LinkedIn is basically a free leads database. Do an advanced search and you can find the people you need #csmb2b
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Sam Mesquita (@buenosam) June 25, 20123M sums up social media #csmb2b http://t.co/Wdz5Q8IX
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Tommy Derrick (@TDThirty) June 25, 2012"You can't control social media, you have to just guide people" @justineloua at #csmb2b
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Stuart McRae (@smcrae) June 25, 2012B2B brands are dull, B2B people aren't. You'll do more with personal accounts than company accounts #csmb2b
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Sam Mesquita (@buenosam) June 25, 2012It's not about doing social. It's about being social. #csmb2b
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Sevil Ozer Crespo (@sevilozer) June 25, 2012Insight driven marketing activities: Tools used by Standard Life #csmb2b http://t.co/QnEYQIcF
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Sevil Ozer Crespo (@sevilozer) June 25, 2012Find employees who listen>give them something to talk about>give them a a place to do it. Bingo, you're social #csmb2b
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Sam Mesquita (@buenosam) June 25, 2012Nokia using private Facebook groups for internal collaboration employees already there & cheaper than Yammer - its Free! #csmb2b #csmb2c
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Liam Gooding (@liamgooding) June 26, 2012.@jon_at_psion says Don't just copy and paste your marketing message onto a social media network #csmb2b
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Chris Heffer (@theotherhef) June 26, 2012Tell stories not messages #csmb2b
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Sal Carro Jackman (@salcarrojackman) June 26, 2012@jon_at_psion "Your brand no longer belongs to you" time to engage social audiences #csmb2b
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Sarah Goodall (@SarahGoodall) June 26, 2012There don't need to be new positions to handle social media. You need people in your existing positions who get it #csmb2b
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Sam Mesquita (@buenosam) June 26, 2012.@pricefloyd says these are the four principles of communication #csmb2b ow.ly/i/IVU9
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Chris Heffer (@theotherhef) June 26, 2012.@pricefloyd says social media is not pixie dust #csmb2b
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Chris Heffer (@theotherhef) June 26, 2012.@prelini says we are living in the dawn of mobile, social and incredibly empowered consumer #csmb2b
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Chris Heffer (@theotherhef) June 26, 2012.@prelini says customers are looking to scale their #customerservice without highering more staff #csmb2b @lithium
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Chris Heffer (@theotherhef) June 26, 2012.@prelini says 85% of features of verizon software release was crowd sourced #csmb2b
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Chris Heffer (@theotherhef) June 26, 2012.@prelini says switch off social media and see how service levels drop, @autodesk said NPS score dropped 10% #csmb2b
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Chris Heffer (@theotherhef) June 26, 2012.@prelini says don't just find fans, find your super fans! #csmb2b
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Chris Heffer (@theotherhef) June 26, 2012.@prelini says it's not the strongest of the species that survive its the ones which adapt the best #csmb2b
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Chris Heffer (@theotherhef) June 26, 2012.@dailywebfacts says social is not a toolset its a mind set #csmb2b
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Chris Heffer (@theotherhef) June 26, 2012In 5 years time CEOs will be chosen based on their social influence #csmb2b
twitpic.com/a0q8h7
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Michael Kriek (@Michael_Kriek) June 26, 2012.@dailywebfacts says social = culture + tools #csmb2b
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Chris Heffer (@theotherhef) June 26, 2012.@dailywebfacts says use #google #adwords to target recruiters of where you want to work #csmb2b http://t.co/JrgmF8qc
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Chris Heffer (@theotherhef) June 26, 2012.@SarahGoodall says 60-70% of sales cycle is done before a customer talks to a sales person #csmb2b
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Chris Heffer (@theotherhef) June 26, 2012"host your own communities, orchestrate and participate to third parties presences" @SarahGodall #csmb2b
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(@RollingTalks) June 26, 2012.@SarahGoodall says use social collaboration to save money in #R&D #csmb2b
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Chris Heffer (@theotherhef) June 26, 2012RT @theotherhef: .@SarahGoodall is doing @SAP proud talking at #csmb2b #thoughtleadership
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(@TheStudioAngel) June 26, 2012Tracking down key influencers in your sector is key to increasing social media reach #csmb2b
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Sam Mesquita (@buenosam) June 26, 2012.@ygourven says social media is like dogs. 1 year is like 7 years #csmb2b #csmb2c
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Chris Heffer (@theotherhef) June 26, 2012Web is still vital, but as soon as they 'raise their hand' (via community engagement) they're in our CRM @SarahGoodall @cmacland #csmb2b
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Liam Gooding (@liamgooding) June 26, 2012Avaya crowd sourced a video campaign and allowed viral to decide. Avaya vs. Cisco rap battle - fantastic! #csmb2b @cmacland
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Liam Gooding (@liamgooding) June 26, 2012Best of show - RT @SarahGoodall: My #csmb2b slides are up on #slideshare - "Proving value of #socialmedia to your #cfo" ow.ly/bPMOk
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Chris Heffer (@theotherhef) June 26, 2012
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