I have been blogging for 8 months now and I thought I would do a quick recap of the most viewed posts on my site. It has been a great journey so far and I have loved every minute of it. I would recommend it to anyone. Thanks to Marcus Sheridan for your inspiration and to Michael Brenner for your help in giving me the platform to tell my story to a wider audience.
These 5 posts topped the lists for various reasons including controversy, thought leadership, good search engine optimisation and writing nice things about a bunch of people who retweeted the nice things that I had said.
1. Why @o2 failed with their promoted tweet about #blackberrysale
This post caused some controversy: it was a learning experience for me. I think it was a great idea but the execution probably could have been a little more refined. I want to describe this style of marketing as “Micro-marketing” and copyright the phrase . I think this could be the catalyst for people to change how they market to their customers. It takes marketing to a whole new level of personalisation. I hope you read this in 10 years and think, if I only I had listened to that crazy Chris Heffer guy!
2. Why should you write a blog and what can you achieve in 63 days?
This was one of my early posts which talks about why you should write a blog. It tells a story of how, in 63 days at my company and through writing a blog, I managed to get myself onto the same blogging platform as the CIO, the CMO and many senior leaders. The post performed very well in google which drove a lot of traffic to my site for answering the question “why should you write a blog?”
3. Can social media replace email?
This post talks about how an evangelist at IBM has started a trend of working towards a day where email no longer exists. A quest for a more productive way of working. If you are a senior exec and want to understand more about how blogging and social networks can help you be a better, more productive leader then your should read this post.
4. How do I motivate people to buy?
This post talks about the great ideas and theories of Simon Sinek. I am not a religious man but Simon is the nearest I can get to totally believing in a set of believes from one person. His thoughts, ideas and values deserve the highest level of respect. This post may change the way you look at the world and the way you operate in it.
5. Crowd sourced summary of #SBSS12 in 60 tweets!
In many ways, this was one of the best conferences I have ever attended. It started my popular series of crowd sourced summary posts, showcasing the most insightful messages from the day. This article was retweeted to over 90,000 people within 1 hour of posting, which is one of the reasons it got into the top five posts.