I have had a busy week this week, having spoken at four separate events. Yesterday I had the privilege of being asked to deliver a presentation at Facebook’s London office as part of Social Media Week 2012. I had a room full of people for an hour to share my views about social business.

It was a great experience to take my thoughts and ideas and share them with a room full of people and get instant feedback. It is similar to me writing a blog but with instant comments from more people. I would take 50 people in a room over 50 page views any day.

I wanted to share with you my slide deck, the video recording of the event and some key insights from my presentation from the people in the audience.

Slides from the event

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Video on demand

The event was streamed live and recorded so you can watch on demand below

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Tweets from the audience

I went through the event hashtag (#SMWSTRATEGY) and took out the things I spoke about which people felt warranted sharing with their networks. I thought it was great feedback for me as to which points people found most valuable.

#smwstrategy with the anti Christ of social media @theotherhef

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Rabbit & Hare (@RabbitandHare) September 27, 2012

The term social media will die at some point @theotherhef #smwldn #smwstrategy

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SocialMediaWeek LDN (@smwldn) September 27, 2012

Now @theotherhef at Facebook London on why you don't need a social media strategy. controversial. #smwstrategy

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Henry Stewart (@happyhenry) September 27, 2012

@theotherhef #smwstrategy "social media as a word is dead, welcome to social business"

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Carve Consulting (@CarveConsulting) September 27, 2012

With @theotherhef at #SMWStrategy explaining 'social business': Restoring the balance between customer and company. http://t.co/Yqt0cwvQ

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Toby Margetts (@tobymargetts) September 27, 2012

Social business= restoring power equilibrium to make values of customer/employee equal to those of company @theotherhef #smwldn #smwstrategy

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SocialMediaWeek LDN (@smwldn) September 27, 2012

What is social business #smwstrategy http://t.co/l6zoImRd

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Addiction (@Addiction_World) September 27, 2012

social gives a voice to customers and employess now restoring the equilibrium of power equal to the business #SMWStrategy #SMW12 #SMWLDN

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tyler b. peters (@thetylerpeters) September 27, 2012

Social Business balance of customer + employees vs company #SMWStrategy @theofferhef ow.ly/i/YggO

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Alan Greenhalgh (@alangreenhalgh) September 27, 2012

#smwstrategy social media restored company/customer power balance, is anti-corporate greed

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Melissa Higgs (@MelissaHiggs_LN) September 27, 2012

"Social usage is about 10% of where it could be" #smwldn #smwstrategy

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Giulia Merlo (@suimaterassi) September 27, 2012

#smwstrategy future of social customer service is peer to peer support rather than responding to thousands of tweets

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Melissa Higgs (@MelissaHiggs_LN) September 27, 2012

Where can u use social? Marketing, customer service, product development (crowd-sourcing), supply chain, funding, sales #smwldn #smwstrategy

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SocialMediaWeek LDN (@smwldn) September 27, 2012

#smwstrategy Social takes us back to an old fashioned word-of-mouth style of business

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Melissa Higgs (@MelissaHiggs_LN) September 27, 2012

With social everyone has got a voice - whether the CEO, secretary, in the factory, you have an equal say @theotherhef #smwldn #smwstrategy

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SocialMediaWeek LDN (@smwldn) September 27, 2012

"Use social media as a barometre for your company" Worried what customers might think about an action? Maybe you don't do it. #SMWStrategy

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Toby Margetts (@tobymargetts) September 27, 2012

Something to consider before spending money on social - what is your objective with social? @theotherhef #smwldn #smwstrategy

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SocialMediaWeek LDN (@smwldn) September 27, 2012

Consider your objectives with social, before spending money on it #smwldn #smwstrategy

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Carina Jeppesen (@carina_claire) September 27, 2012

"The future of business will be more honest, open and transparent" claims @theotherhef #smwldn #smwstrategy

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tyler b. peters (@thetylerpeters) September 27, 2012

#smwstrategy "it's not about having a social media strategy, it's about aligning business to your business strategy" @theotherhef

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Dirk Singer (@dirktherabbit) September 27, 2012

Employees who are on social media have a bigger voice than the managers who aren't on social media @theotherhef #smwldn #smwstrategy

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SocialMediaWeek LDN (@smwldn) September 27, 2012

Yes - "any customer who hates you is passionate about you" i.e. an opportunity to win them over by publicly fixing a problem #smwstrategy

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Dirk Singer (@dirktherabbit) September 27, 2012