I have had a busy week this week, having spoken at four separate events. Yesterday I had the privilege of being asked to deliver a presentation at Facebook’s London office as part of Social Media Week 2012. I had a room full of people for an hour to share my views about social business.
It was a great experience to take my thoughts and ideas and share them with a room full of people and get instant feedback. It is similar to me writing a blog but with instant comments from more people. I would take 50 people in a room over 50 page views any day.
I wanted to share with you my slide deck, the video recording of the event and some key insights from my presentation from the people in the audience.
Slides from the event
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Video of presentation
The event was streamed live and recorded so you can watch below
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Tweets from the audience
I went through the event hashtag (#SMWSTRATEGY) and took out the things I spoke about which people felt warranted sharing with their networks. I thought it was great feedback for me as to which points people found most valuable.
#smwstrategy with the anti Christ of social media @theotherhef
— RABBIT AND HARE (@RabbitandHare) September 27, 2012
The term social media will die at some point @theotherhef #smwldn #smwstrategy
— SMW London (@smwldn) September 27, 2012
Now @theotherhef at Facebook London on why you don't need a social media strategy. controversial. #smwstrategy
— Henry Stewart (@happyhenry) September 27, 2012
@theotherhef #smwstrategy "social media as a word is dead, welcome to social business"
— Carve (@CarveSocial) September 27, 2012
With @theotherhef at #SMWStrategy explaining 'social business': Restoring the balance between customer and company. pic.twitter.com/Yqt0cwvQ
— Toby Margetts (@tobymargetts) September 27, 2012
Social business= restoring power equilibrium to make values of customer/employee equal to those of company @theotherhef #smwldn #smwstrategy
— SMW London (@smwldn) September 27, 2012
social gives a voice to customers and employess now restoring the equilibrium of power equal to the business #SMWStrategy #SMW12 #SMWLDN
— tyler jackson peters (@thetylerpeters) September 27, 2012
Social Business balance of customer + employees vs company #SMWStrategy @theofferhef http://t.co/YY8W5VTP
— MANinLONDON (@alangreenhalgh) September 27, 2012
https://twitter.com/suimaterassi/status/251296990506414080
https://twitter.com/MelissaHiggs_LN/status/251297361773600769
Where can u use social? Marketing, customer service, product development (crowd-sourcing), supply chain, funding, sales #smwldn #smwstrategy
— SMW London (@smwldn) September 27, 2012
https://twitter.com/MelissaHiggs_LN/status/251298751354904577
With social everyone has got a voice – whether the CEO, secretary, in the factory, you have an equal say @theotherhef #smwldn #smwstrategy
— SMW London (@smwldn) September 27, 2012
"Use social media as a barometre for your company" Worried what customers might think about an action? Maybe you don't do it. #SMWStrategy
— Toby Margetts (@tobymargetts) September 27, 2012
Something to consider before spending money on social – what is your objective with social? @theotherhef #smwldn #smwstrategy
— SMW London (@smwldn) September 27, 2012
Consider your objectives with social, before spending money on it #smwldn #smwstrategy
— Carina Jeppesen (@carina_claire) September 27, 2012
"The future of business will be more honest, open and transparent" claims @theotherhef #smwldn #smwstrategy
— tyler jackson peters (@thetylerpeters) September 27, 2012
#smwstrategy "it's not about having a social media strategy, it's about aligning business to your business strategy" @theotherhef
— Dirk Singer (@dirktherabbit) September 27, 2012
Employees who are on social media have a bigger voice than the managers who aren't on social media @theotherhef #smwldn #smwstrategy
— SMW London (@smwldn) September 27, 2012
Yes – "any customer who hates you is passionate about you" i.e. an opportunity to win them over by publicly fixing a problem #smwstrategy
— Dirk Singer (@dirktherabbit) September 27, 2012