I have never seen a tweet worthy of it’s own blog post until now.
There is so much value in here I just had to do it. Here it is.
Social Selling Pillar #1: Move From Resume to Digital Reputation (by #INBOUND14 speaker) http://t.co/HzULc1U08D pic.twitter.com/WstrZclEvq
— Jill Rowley (@jill_rowley) September 11, 2014
The picture shows Jill’s 5 pillars of social selling
- From resume to digital reputation
- ABC’s: Always be connecting
- Using content to (re)engage your buyer
- Social listening for leads
- Measuring meaningful metrics
From Resume to digital reputation
People buy services from people they KNOW, LIKE and TRUST. Build your brand on- and off-line. Optimise your LinkedIn profile for the buyer’s benefit, and maintain a cadence of content that reflects your expertise and interests on LinkedIn and Twitter.
ABC’s: Always be connecting
Connect online with people you meet and all potential buyers. Socially surround potential clients. Connect with and socially surround influencers – sales are now made by committee. Send tactful, personalised LinkedIn invites that remind recipients of existing connections.
Using content to (re)engage your buyer
Emulate your buyer. Read what he or she reads. Engage with your buyer’s content and comment on it. Provide your voice.
Social listening for leads
Listen for mentions of your industry and product. Use Twitter and LinkedIn search options for opportunities to provide commentary and expertise.
Measuring meaningful metrics
The old ways of measuring sales are out – number of meetings, proposals, demos. Pipeline and revenue are still metrics which matter but build your pipeline by finding leads with true potential through commonalities. Jill is writing a blog series for Hubspot on her 5 pillars I will link to each of the posts as they publish them
- From resume to digital reputation
- ABC’s: Always be connecting
- Using content to (re)engage your buyer
- Social listening for leads
- Measuring meaningful metrics
You can learn more about Jill Rowley by visiting
www.twitter.com/jill_rowley
www.linkedin.com/in/jillrowley