Custom audience targeting for Facebook adverts through Marketing Partners
Within the Facebook’s eco-system there are Marketing Partners who can help improve the way you market through Facebook. In this case to help you better target your Facebook adverts.
Facebook already has huge amounts of data to help you target adverts but the Marketing partners can help enrich that data even further.
I worked with the Facebook Marketing Partner data to build custom audiences to find the people who potentially might want to buy our products. For example, it helps target the ads more specifically to reduce waste by not showing ads to people with low-income or who people who live in flats. I was even able to target people who spend above average on garden tools.