International Digital Advertising Planning

Project Description

Managed a six-figure digital advertising budget for the global brand Toro. I look after all countries outside North America around the globe.

I implemented better targeting of the advertising across 7 business divisions in multiple countries. Adverts executed across Facebook, Google and YouTube. I brought in tracking measurement and reporting using Google Analytics.

I designed and build a tracking methodology to enable reporting to business managers, division managers, country managers and distributors to give them visibility of digital ad spend and results for their area fo the business.