Product launch teaser videos
As part of the launch campaign for the New Harrier 41 product. I created some teaser videos which was made from some of the footage from the main launch video. The videos were designed to build suspense in the lead-up to the official release.
The product was designed using aerospace technology to increase the airflow under the machine which aided collection performance. I decided to aerial footage of the new machine from a distance with a “fly past” feel and an aeroplane sound effect to re-enforce the aerospace messaging.
The call to action was to drive traffic to a landing page with a sign up form which collected email address of people who wanted to be informed when the product launched.