(Until you read this post)
If my last post on why I wish social was NOT in my job title didn’t stir up enough controversy – then this one might!
“Invest in social culture before social technology”
In this post I will explain the harsh question you need to ask yourself before you decide to spend a pound, euro or dollar on any social media related software. And while you’re at it, hold the head count for any staff to work on social media as well.
Social is a not about the technology, it is about a cultural shift to create a more honest, open, transparent way of doing business.
“No one can sell you a tool to fix your culture”
To clarify my definition of software in relation to this post I am talking about a company trying to sell you a tool do something with social: monitoring, responses, collaboration tools etc. I am not including free software such as WordPress, Hoot suite etc.
You can achieve so much without spending a penny. If you have a plan which builds a strategy for using free social tools closely aligned to your core business objectives, then you could achieve more than any other “social strategy” which could easily cost hundreds of thousands or more.
So what if you have 100,000 likes on Facebook. Who cares if you’ve got 100,000 followers on Twitter. Neither of these translate into anything your CEO cares about.
Free things to do with social that really help drive business in a way your CEO cares about Continue reading