Where do you draw the line between personal and professional networking?
In this blog I will give you an overview of how I use different sites for business and personal use.
As social networking begins to be apart of most businesses marketing and even customer service strategies where does your professional presence stop and your personal presence begin?
Personal social media sharing will be more than likely be unsuitable for your professional network. Most people let their hair down a little in their private life. This does not make it appropriate for people who you are trying to convince you should be their next recruit or pitching for a multi million pound contract to see.
Companies have begun removing the ban on sites like Facebook, giving employees access. Social media has entered the world of corporate marketing and gives a voice to the people within an organisation. Some organisations must be scared about how these brand ambassadors are going to be viewed within the networks.
I have a personal Facebook account for connecting and sharing with friend plus a personal YouTube channel where I rarely publish anything but mainly use for aggregating video feeds from the channels I subscribe to. I don’t use the other sites personally.
I have this blog which isn’t specifically aligned to my day job but may appeal to a business reader.
My LinkedIn account is 100% business focused. I am connected with a few friends but I wouldn’t share personal information with this network.
My Twitter account I initially set up for personal use but never used it so I culled all the celebs I was following as they never said anything I was interested in. I now follow business leaders, coleagues, competitors, social media and CRM micro bloggers.
I have set up a professional Facebook “page” and not another profile. Which I use to share content updates and links to blog posts for people who may prefer to subscribe to my content that way. I know other people who have two profiles. A profile gives you more freedom to add people rather than let them come to you but in my opinion I am less likely to confuse the two if I have a profile and a page.
I have put the basics of a profile together on Google+ which I would intend to use for business purposes but although they have 90 million users I only know two of them! When they extend the Hootsuite application to use Google+ for personal use and not just enterprise use I will start to push content to this site.
I have a professional YouTube channel which I plan to use as I develop my blog to add some video media to my various channels. I will use this channel to broadcast Vlogs (video blogs) and screen casts showing demos of software and sites around the web which I feel may create useful content.
This is the core of my social media strategy. I will be developing the strategy over time to improve the content, relevance and the timeliness of my communications.
What is your strategy for dividing your network between personal and business use? is it easy for you to draw the line or are there some grey areas?