Productivity is the most important thing anyone should grow. Productivity is simple. Your ability to convert inputs to outputs. Inputs are whatever you have (time/money/resources/etc) Outputs are whatever you want (money/sales/profit/value/happiness/societal benefit/etc). Your productivity is your ability to convert one to the other. It is the most important thing anyone can grow. Everyone has limited [...]
Turn your business into a flywheel and grow like Amazon
Jim Collin wrote in his book “Good to great” about the concept of great businesses having a flywheel. He said: “Big things happen because you do a lot of small things supremely well and they compound over time.” A flywheel is an incredibly heavy wheel which takes a huge amount of intelligent effort in consistent [...]
Why you need to innovate in marketing
One of the people who I find interesting and inspiriational in marketing is Gary Vaynerchuk. He is not for everyone, he is very opinionated and curses a lot (if that is a problem to you). However, he does cut to the chase and say it as it is. It is quite refreshing to hear someone who [...]
The greatest marketing video in the world?
I think so. Learn from the best and watch this Apple promotional video from 1997. This is pure genius. This is why I love Apple. I normally would say that I want ME to represent me, not a branded object or item of clothing. However, Apple is the only brand that I think says something about [...]
5 Free Social Selling tools
This is series of short videos I have made giving you an overview of 5 free social selling tools in under 1 minute. Intro https://www.youtube.com/watch?v=0RgL-iTD9FE Trouble viewing? Watch on YouTube Twitter Twitter is a microblogging service where you can share 140 characters at a time. These short bits of information are called Tweets. Twitter describes [...]
5 pillars of #SocialSelling by @jill_rowley
I have never seen a tweet worthy of it's own blog post until now. There is so much value in here I just had to do it. Here it is. https://twitter.com/jill_rowley/status/510106547662229505 View on twitter The picture shows Jill's 5 pillars of social selling From resume to digital reputation ABC's: Always be connecting Using content to [...]
Why should you be transparent in business?
Short answer: Because it is the right thing to do. https://www.youtube.com/watch?v=i-0_MQppUj0 Watch on YouTube. I have been a long time believer that transparency is a good thing for good people and good businesses. If you got nothing to hide, you shouldn't have a problem with transparency in business. It will help the good businesses get better and get [...]
How radical transparency can help you sell
One of the values you need to adopt to be successful at social selling is transparency. I watched this video a few years ago and it is still as valuable today if not more so than it was back then. In this video Jeffrey Hollender discusses "Radical transparency" as appose to transparency. Transparency is deciding [...]
21st Century Business and Leadership by @LeeBryant from @MeaningConf
In the same way that I was inspired by a vision for the future of business pitched at the Social Business Summit 2012, Lee Bryant delivered a thought provoking and insightful presentation at Meaning Conference last month. The key ideas which resonated with me were: To be a successful company you need to have a [...]
Why I love Apple
The different between mad man and a genius is success. If you like to do things differently and challenge the status quo then you should watch this video. http://www.youtube.com/watch?v=nmwXdGm89Tk Watch on YouTube