One of the people who I find interesting and inspiriational in marketing is Gary Vaynerchuk. He is not for everyone, he is very opinionated and curses a lot (if that is a problem to you). However, he does cut to the chase and say it as it is. It is quite refreshing to hear someone who […]
Category archives: Marketing
The greatest marketing video in the world?
I think so. Learn from the best and watch this Apple promotional video from 1997. This is pure genius. This is why I love Apple. I normally would say that I want ME to represent me, not a branded object or item of clothing. However, Apple is the only brand that I think says something about […]
Why should you be transparent in business?
Short answer: Because it is the right thing to do. https://www.youtube.com/watch?v=i-0_MQppUj0 Watch on YouTube. I have been a long time believer that transparency is a good thing for good people and good businesses. If you got nothing to hide, you shouldn’t have a problem with transparency in business. It will help the good businesses get better and get […]
How radical transparency can help you sell
One of the values you need to adopt to be successful at social selling is transparency. I watched this video a few years ago and it is still as valuable today if not more so than it was back then. In this video Jeffrey Hollender discusses “Radical transparency” as appose to transparency. Transparency is deciding […]
Why do I do anything?
Want to understand out how to motivate people or how you can motivate yourself? Think paying someone more money will get better results? Think again. People want autonomy, mastery and purpose. Watch this video to learn more. http://www.youtube.com/watch?v=rrkrvAUbU9Y&feature=player_detailpage Cant see the video? Watch on YouTube
Best business video since @SimonSinek
For a long time I have appreciated Marcus Sheridan and his approach to marketing and business. I read every one of his blog posts, I listen to his podcast and have read his free ebook on inbound marketing. Not content with being on the front page of the New York Times business section this amazing […]
How can blogging help you sell?
Do you want to know how blogging can help you sell? Are you sceptical if it will work in your business niche/sector/industry? Are you trying to figure out if you should start a blog? Then read on….. While on holiday in Thailand I saw this article pop up in my Flipboard. Link to article > […]
How to create a business case for a social selling
Do you work in sales? Are you passionate about how social can help your organisation sell more? Do you want to know what role content marketing and content creation will play in the future way you will communicate with your potential customers? This post explains how you can build a business case to help change […]
How do you sell in the social era?
Are you looking to improve or modernise the way you sell? Do you want to learn how you can use the social web to help you sell more? In this post I will discuss both the traditional and the new ways salespeople can work. After reading this post you will have an insight into what […]
Why you don’t need a Social Media Strategy from #smwldn
I have had a busy week this week, having spoken at four separate events. Yesterday I had the privilege of being asked to deliver a presentation at Facebook’s London office as part of Social Media Week 2012. I had a room full of people for an hour to share my views about social business. It was a great experience to […]