[Video] Chris Heffer speaking about Social Data and CRM for Social Media Week 2012

This is the video for the presentation I did as part of Social Media Week 2012. I presented on how social data could be used in CRM. The presentation was part of the Social Data and Privacy Event held at Nebarro as part of Social Media Week London 2012. Topics covered in presentation What is CRM […]

Chris Heffer speaking at Facebook HQ for Social Media Week

This is the video for the presentation I did as part of Social Media Week 2012. I presented on “why you don’t need a social media strategy”. Would love your feedback if you get a chance to watch any of the video. Full write up without the video – Why you don’t need a social media […]

What is social business?

Do you want to know what social business is? Do you want to know how it will change business in the future? I believe there is no such thing as “Social Media”. It is just a phrase to describe the current state of the internet. I believe social business is the future of business. Social […]

How do you sell in the social era?

Are you looking to improve or modernise the way you sell? Do you want to learn how you can use the social web to help you sell more? In this post I will discuss both the traditional and the new ways salespeople can work. After reading this post you will have an insight into what […]

Why you don’t need to buy any social software

(Until you read this post) If my last post on why I wish social was NOT in my job title didn’t stir up enough controversy – then this one might! “Invest in social culture before social technology”   In this post I will explain the harsh question you need to ask yourself before you decide to spend […]

Why use social media?

Are you considering using social media at work or in your professional life? Well, then you may need to get in touch with the Stellar SEO Are you trying to figure out what social media can help you achieve or see if it’s worth your while? Read on to help you understand the value social media […]

What is social data?

Social data is the key to how the businesses of tomorrow will build a more personalised service for their customers. Social data comes from a variety of different sources and forms part of your digital foot print. Your digital footprint can includes sources such as: Microblogging sites such as twitter Online search history Photo sharing […]

Crowd sourced summary of #CSMB2B in 42 tweets!

I have continued on with the social collaboration themed summary posts due to popularity of the last two ( #SBSS12 & #SBS2012) .  Thanks to everyone who contributed to the conversation using the event hashtag #CMSB2B. The European Social Media Marketing Summit was held in London at the Regents Park Marriott Hotel on 25-26th June 2012. The event was […]

Crowd sourced summary of #SBS2012 in 63 tweets!

Due to the popularity of my last crowd sourced summary I thought I would continue on with the social collaboration. Thanks to everyone who contributed to the conversation using the event hashtag #SBS2012. The Social Business Summit 2012 was held in London on June 21st 2012. The event was organised by Dachis Group and sponsored […]

Crowd sourced summary of #SBSS12 in 60 tweets!

In the true spirit of social collaboration I thought I should crowd source the content for this summary. Thanks to everyone who contributed to the conversation using the event hashtag #SBSS12. The Social Business Strategy Summit was held in London on May 31st 2012. The event was organised by MyCustomer.com in association with BPT partners. […]