33 Social Selling Success Tips eBook

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Yesterday I was proud to be sent a final copy of an ebook “33 Social Selling Success Tips”. I was one of 33 social selling experts who was asked to contribute to a new free Social Selling ebook collated by Michael de Groot. Michael is creating a Social Selling Mastermind group who use the #SSMMG hashtag.

The book features a foreword by LinkedIn’s Senior Social Marketing Manager Koka Sexton for their social selling division who is seen by most as the leading voice in the social selling industry.

Social selling tips ebook cover

The book features 33 articles from 33 leading voices in social selling.

The book’s articles include:

  1. Are you a Social Seller or are you a Relationship Marketer by Andrea Lindal
  2. Get More Client Referrals with LinkedIn by Brynne Tillman
  3. Succeed with Social Selling in a Buyer 2.0 World by Chris Carlson
  4. From LA Times to Triggers Online: A Social Selling Transformation by Celina Guerrero
  5. Social Selling: Evolution not Revolution by John Dougan
  6. Cashin’ In On LinkedIn: Social Selling is Finding, Connecting and Engaging by Gary Kissel
  7. What Is “Social Selling” Anyway? by John Barrows
  8. 3 Lessons from 3 Years of LinkedIn Sales Training by Kurt Shaver
  9. Social Selling Prospects Aren’t Social by Matt Heinz
  10. Selling Was Always Social by Tibor Shanto
  11. Twitter for Sales Reps: Big Hat – No Cattle by Trish Bertuzzi
  12. Think Bigger than Social Selling by Barbara Giamanco
  13. The Social Selling opportunity impacts Organization and Culture by Jordi Gili
  14. The Three R’s: Respect, Relationship and Revenue by Marge Bieler
  15. How can Blogging help you Sell? by Chris Heffer
  16. Can You Keep Track of Buyers? by Michael de Groot
  17. Using LinkedIn for Business Prospecting Success by Edward van der Kleijn
  18. When Only Being YOU Will Do! by Sam Flynn
  19. Social Selling on LinkedIn – A Distinctive Recipe by Viveka von Rosen
  20. Social Selling – Love it or Hate it, you Gotta LIKE it by Logan Nathan
  21. So tell me: What is Social Selling, actually? by Dorte Møller Madsen
  22. Who You Are Online is Who You Are by Jeb Blount
  23. Surround Your Buyers with Social Proof by Julie Weill Persofsky
  24. Win New Business With Great Content On LinkedIn by Kate Nankivell
  25. Is Your Value Proposition “Socialized”? by Lisa Dennis
  26. No Kissing on the First Date! by Amar Sheth
  27. I Wouldn’t Know Social Selling if it Hit Me over The Head by Jill Rowley
  28. “Dinosaurs” by Sulemaan Ahmed
  29. The Social Sales Trifecta by Lori Richardson
  30. Selling Social Selling to the Executive Team by Anneke Seley
  31. Social Selling…learn how to be social, you already know how to sell… by Brian Fanzo
  32. Social Selling or Social Service? by John Golden
  33. Ten Things You Need to be Doing on Social Media by Don Cooper

 Free download link

(direct download, no email address required!)

Why should you be transparent in business?

great idea

Short answer: Because it is the right thing to do.

Watch on YouTube.

I have been a long time believer that transparency is a good thing for good people and good businesses. If you got nothing to hide, you shouldn’t have a problem with transparency in business. It will help the good businesses get better and get rid of the bad businesses quicker.

The above video is a great interview from TechCrunch TV with Buffer co founders Joel Gascoigne and Leo Widrich. They discuss why transparency is important to them and how it helps them.

These are a few quotes from the video.


Transparency makes it easier, it stops you having to remember what you have said to one person and you cant say to another. tweet this quote

Other people open up a lot more if you if are transparent. tweet this quote

Default to transparency tweet this quote


I also stumbled across their open salary policy on their blog which is the most transparent of any company I have ever seen. They explain the open salaries a bit more in the video below. It is also well worth a watch.

Watch on YouTube

How radical transparency can help you sell

great ideaOne of the values you need to adopt to be successful at social selling is transparency.

I watched this video a few years ago and it is still as valuable today if not more so than it was back then.

In this video Jeffrey Hollender discusses “Radical transparency” as appose to transparency. Transparency is deciding what to be transparent about where as “Radical transparency” is being transparent by default and without question.

It is uncomfortable for almost everyone but in this example he shows how it can quickly prove to be the ultimate leveller of the playing field. If you are a good company who cares about its customers and genuinely puts them first, you will become more successful. If you only care about making money, hitting your targets and keeping your boss/shareholders happy you should be very afraid.

If you are a good company radical transparency will make you more successful

Listen to this example of how in Jeffrey’s business radical transparency helped him make more sales.

Trouble viewing? Watch on YouTube

Social Media Profile Image Sizes

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I found this resource whilst browsing the interweb and thought it was a great resource to share. It is important to have a consistent personal brand across all your social media profiles. This guide provides all the sizes you need to make the most of your Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram and YouTube.

Social media profile image sizes: Quick reference

Facebook image dimensions

  • Facebook cover photo: 851 x 315
  • Facebook profile photo: 180 x 180

Twitter image dimensions

  • Twitter header image: 520 x 260
  • Twitter profile image: 81 x 81

Google+ image dimensions

  • Google+ cover photo: 2120 x 1192
  • Google+ profile photo: 270 x 270

LinkedIn image dimensions

  • LinkedIn cover photo: 646 x 220
  • LinkedIn profile photo: 100 x 60

Pinterest image dimensions

  • Pinterest profile photo: 160 x 165

Instagram image dimensions

  • Instagram profile photo: 110 x 110

YouTube image dimensions

  • YouTube cover art: 2560 x 1440
  • YouTube cover art safe area: 1546 x 423


Thanks to Tent Social for producing this guide

[Read more...]

21st Century Business and Leadership by @LeeBryant from @MeaningConf

In the same way that I was inspired by a vision for the future of business pitched at the Social Business Summit 2012, Lee Bryant delivered a thought provoking and insightful presentation at Meaning Conference last month.

The key ideas which resonated with me were:

  • To be a successful company you need to have a purpose and try to achieve something more than just make money
  • Traditional organisational structures are broken
  • Startups are chasing high valuations, big payouts and IPOs rather than trying to do something they care about. (Company like Snapchat and Pinterest have multi billion valuations with little revenue and no proven business model)
  • Startups work well with a task based organisational structures until they get about 30 people when they try and emulate the broken corporate organisation structure

Video playback of the presentation

Watch on YouTube

Slides from presentation

View on Slideshare

Headshift 2.0

Lee is one of two founders of Headshift which was acquired by Dachis Group.  I lucky enough to spend some time working with them in the London office.  I have a lot of respect for what they have both achieved to date and look forward to seeing their new venture called Post*Shift unfold in 2014. Lee Bryant and Livio Hughes hired me to work at Dachis Group. The thing that inspired me to want to join Dachis was the vision they created at the Social Business Summit 2012 in London and more specifically Dave Gray’s Connected Company presentation and Nilofer Merchant‘s Social Era presentation.

I wish them every success in their new venture.

Best business video since @SimonSinek

great idea
For a long time I have appreciated Marcus Sheridan and his approach to marketing and business. I read every one of his blog posts, I listen to his podcast and have read his free ebook on inbound marketing.

His honest approach gave me the purpose and inspiration to quit a well paid, well-respected job to launch my company ItIsWhatIt.Is.

Not content with being on the front page of the New York Times business section this amazing guy has joined the elite thinkers in the world and given us a TED talk.

Simon Sinek changed my world when I saw his TED talk. Marcus has also changed the way I think and sums up all that good stuff in these 12 minutes.

If you do one thing I ever ask you, watch this video. Don’t do it for me, do it for yourself. It might just be the start of a new chapter of business success in your life.

Trouble viewing? - Go direct to view on YouTube

Read Marcus’ own blog post about the Talk

[Video] Chris Heffer speaking about Social Data and CRM for Social Media Week 2012

This is the video for the presentation I did as part of Social Media Week 2012. I presented on how social data could be used in CRM. The presentation was part of the Social Data and Privacy Event held at Nebarro as part of Social Media Week London 2012.

Topics covered in presentation

  • What is CRM
  • How could social data be used with a CRM
  • What is the future of business in with these ideas
  • What CRM systems are good at and where they are not not so good
  • Use case for social data for consumer packaged good industry (FMCG)
  • Use case for social data for television production companies industry
  • Use case for social data in retail – one
  • Use case for social data in retail – two

Would love your feedback if you get a chance to watch any of the video.

Slides from event