How to find a 3rd degree connection’s surname – Driving #SocialSelling

Driving #SocialSelling is a daily video blog to share tips and tricks to help busy sales professionals learn what works with social selling.

Watch on YouTube

social selling man

To subscribe to daily Social Selling tips like this please visit – http://chrisheffer.com/socialsellingtips/

Follow me on twitter http://www.twitter.com/theotherhef
Feel free to send a personalised LinkedIn request to – http://www.linkedin.com/in/chrisheffer

Blank LinkedIn requests are the work of the devil! Learn how to send a good one https://www.youtube.com/watch?v=slON-yCIJqM

Do you have a question you would like me to answer? Tweet me @TheOtherHef using hashtag #AskHef or using the contact form on this page http://chrisheffer.com/socialsellingtips/

How to get more visits to your LinkedIn profile using recommendations – Driving #SocialSelling

Driving #SocialSelling is a daily video blog to share tips and tricks to help busy sales professionals learn what works with social selling.

Watch on YouTube

social selling man

To subscribe to daily Social Selling tips like this please visit – http://chrisheffer.com/socialsellingtips/

Follow me on twitter http://www.twitter.com/theotherhef
Feel free to send a personalised LinkedIn request to – http://www.linkedin.com/in/chrisheffer

Blank LinkedIn requests are the work of the devil! Learn how to send a good one https://www.youtube.com/watch?v=slON-yCIJqM

Do you have a question you would like me to answer? Tweet me @TheOtherHef using hashtag #AskHef or using the contact form on this page http://chrisheffer.com/socialsellingtips/

How to use LinkedIn saved searches – Driving #SocialSelling

Driving #SocialSelling is a daily video blog to share tips and tricks to help busy sales professionals learn what works with social selling.

Watch on YouTube

social selling man

To subscribe to daily Social Selling tips like this please visit – http://chrisheffer.com/socialsellingtips/

Follow me on twitter http://www.twitter.com/theotherhef
Feel free to send a personalised LinkedIn request to – http://www.linkedin.com/in/chrisheffer

Blank LinkedIn requests are the work of the devil! Learn how to send a good one https://www.youtube.com/watch?v=slON-yCIJqM

Do you have a question you would like me to answer? Tweet me @TheOtherHef using hashtag #AskHef or using the contact form on this page http://chrisheffer.com/socialsellingtips/

What makes a good LinkedIn profile picture? – Driving #SocialSelling

Driving #SocialSelling is a daily video blog to share tips and tricks to help busy sales professionals learn what works with social selling.

Watch on YouTube

social selling man

To subscribe to daily Social Selling tips like this please visit – http://chrisheffer.com/socialsellingtips/

Follow me on twitter http://www.twitter.com/theotherhef
Feel free to send a personalised LinkedIn request to – http://www.linkedin.com/in/chrisheffer

Blank LinkedIn requests are the work of the devil! Learn how to send a good one https://www.youtube.com/watch?v=slON-yCIJqM

Do you have a question you would like me to answer? Tweet me @TheOtherHef using hashtag #AskHef or using the contact form on this page http://chrisheffer.com/socialsellingtips/

How to use Twitter mobile app notifications – Driving #SocialSelling

Driving #SocialSelling is a daily video blog to share tips and tricks about how to be more successful in your sales career using social selling.

Watch on YouTube

social selling man

To subscribe to daily Social Selling tips like this please visit – http://chrisheffer.com/socialsellingtips/

Follow me on twitter http://www.twitter.com/theotherhef
Feel free to send a personalised LinkedIn request to – http://www.linkedin.com/in/chrisheffer

Blank LinkedIn requests are the work of the devil! Learn how to send a good one https://www.youtube.com/watch?v=slON-yCIJqM

Do you have a question you would like me to answer? Tweet me @TheOtherHef using hashtag #AskHef or using the contact form on this page http://chrisheffer.com/socialsellingtips/

5 pillars of #SocialSelling by @jill_rowley

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I have never seen a tweet worthy of it’s own blog post until now.

There is so much value in here I just had to do it. Here it is.

View on twitter

The picture shows Jill’s 5 pillars of social selling

  1. From resume to digital reputation
  2. ABC’s: Always be connecting
  3. Using content to (re)engage your buyer
  4. Social listening for leads
  5. Measuring meaningful metrics

From Resume to digital reputation

People buy services from people they KNOW, LIKE and TRUST. Build your brand on- and off-line. Optimise your LinkedIn profile for the buyer’s benefit, and maintain a cadence of content that reflects your expertise and interests on LinkedIn and Twitter.

ABC’s: Always be connecting

Connect online with people you meet and all potential buyers. Socially surround potential clients. Connect with and socially surround influencers – sales are now made by committee. Send tactful, personalised LinkedIn invites that remind recipients of existing connections.

Using content to (re)engage your buyer

Emulate your buyer. Read what he or she reads. Engage with your buyer’s content and comment on it. Provide your voice.

Social listening for leads

Listen for mentions of your industry and product. Use Twitter and LinkedIn search options for opportunities to provide commentary and expertise.

Measuring meaningful metrics

The old ways of measuring sales are out – number of meetings, proposals, demos. Pipeline and revenue are still metrics which matter but build your pipeline by finding leads with true potential through commonalities. Jill is writing a blog series for Hubspot on her 5 pillars I will link to each of the posts as they publish them

  1. From resume to digital reputation
  2. ABC’s: Always be connecting
  3. Using content to (re)engage your buyer
  4. Social listening for leads
  5. Measuring meaningful metrics

You can learn more about Jill Rowley by visiting

JillRowley.com

http://www.twitter.com/jill_rowley

http://www.linkedin.com/in/jillrowley

33 Social Selling Success Tips eBook

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Yesterday I was proud to be sent a final copy of an ebook “33 Social Selling Success Tips”. I was one of 33 social selling experts who was asked to contribute to a new free Social Selling ebook collated by Michael de Groot. Michael is creating a Social Selling Mastermind group who use the #SSMMG hashtag.

The book features a foreword by LinkedIn’s Senior Social Marketing Manager Koka Sexton for their social selling division who is seen by most as the leading voice in the social selling industry.

linkedin social selling tips ebook cover

The book features 33 articles from 33 leading voices in social selling.

The book’s articles include:

  1. Are you a Social Seller or are you a Relationship Marketer by Andrea Lindal
  2. Get More Client Referrals with LinkedIn by Brynne Tillman
  3. Succeed with Social Selling in a Buyer 2.0 World by Chris Carlson
  4. From LA Times to Triggers Online: A Social Selling Transformation by Celina Guerrero
  5. Social Selling: Evolution not Revolution by John Dougan
  6. Cashin’ In On LinkedIn: Social Selling is Finding, Connecting and Engaging by Gary Kissel
  7. What Is “Social Selling” Anyway? by John Barrows
  8. 3 Lessons from 3 Years of LinkedIn Sales Training by Kurt Shaver
  9. Social Selling Prospects Aren’t Social by Matt Heinz
  10. Selling Was Always Social by Tibor Shanto
  11. Twitter for Sales Reps: Big Hat – No Cattle by Trish Bertuzzi
  12. Think Bigger than Social Selling by Barbara Giamanco
  13. The Social Selling opportunity impacts Organization and Culture by Jordi Gili
  14. The Three R’s: Respect, Relationship and Revenue by Marge Bieler
  15. How can Blogging help you Sell? by Chris Heffer
  16. Can You Keep Track of Buyers? by Michael de Groot
  17. Using LinkedIn for Business Prospecting Success by Edward van der Kleijn
  18. When Only Being YOU Will Do! by Sam Flynn
  19. Social Selling on LinkedIn – A Distinctive Recipe by Viveka von Rosen
  20. Social Selling – Love it or Hate it, you Gotta LIKE it by Logan Nathan
  21. So tell me: What is Social Selling, actually? by Dorte Møller Madsen
  22. Who You Are Online is Who You Are by Jeb Blount
  23. Surround Your Buyers with Social Proof by Julie Weill Persofsky
  24. Win New Business With Great Content On LinkedIn by Kate Nankivell
  25. Is Your Value Proposition “Socialized”? by Lisa Dennis
  26. No Kissing on the First Date! by Amar Sheth
  27. I Wouldn’t Know Social Selling if it Hit Me over The Head by Jill Rowley
  28. “Dinosaurs” by Sulemaan Ahmed
  29. The Social Sales Trifecta by Lori Richardson
  30. Selling Social Selling to the Executive Team by Anneke Seley
  31. Social Selling…learn how to be social, you already know how to sell… by Brian Fanzo
  32. Social Selling or Social Service? by John Golden
  33. Ten Things You Need to be Doing on Social Media by Don Cooper

 Free download link

(direct download, no email address required!)

Why should you be transparent in business?

great idea

Short answer: Because it is the right thing to do.

Watch on YouTube.

I have been a long time believer that transparency is a good thing for good people and good businesses. If you got nothing to hide, you shouldn’t have a problem with transparency in business. It will help the good businesses get better and get rid of the bad businesses quicker.

The above video is a great interview from TechCrunch TV with Buffer co founders Joel Gascoigne and Leo Widrich. They discuss why transparency is important to them and how it helps them.

These are a few quotes from the video.

 

Transparency makes it easier, it stops you having to remember what you have said to one person and you cant say to another. tweet this quote

Other people open up a lot more if you if are transparent. tweet this quote

Default to transparency tweet this quote

 

I also stumbled across their open salary policy on their blog which is the most transparent of any company I have ever seen. They explain the open salaries a bit more in the video below. It is also well worth a watch.

Watch on YouTube

How radical transparency can help you sell

great ideaOne of the values you need to adopt to be successful at social selling is transparency.

I watched this video a few years ago and it is still as valuable today if not more so than it was back then.

In this video Jeffrey Hollender discusses “Radical transparency” as appose to transparency. Transparency is deciding what to be transparent about where as “Radical transparency” is being transparent by default and without question.

It is uncomfortable for almost everyone but in this example he shows how it can quickly prove to be the ultimate leveller of the playing field. If you are a good company who cares about its customers and genuinely puts them first, you will become more successful. If you only care about making money, hitting your targets and keeping your boss/shareholders happy you should be very afraid.

If you are a good company radical transparency will make you more successful

Listen to this example of how in Jeffrey’s business radical transparency helped him make more sales.

Trouble viewing? Watch on YouTube

Social Media Profile Image Sizes

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I found this resource whilst browsing the interweb and thought it was a great resource to share. It is important to have a consistent personal brand across all your social media profiles. This guide provides all the sizes you need to make the most of your Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram and YouTube.

Social media profile image sizes: Quick reference

Facebook image dimensions

  • Facebook cover photo: 851 x 315
  • Facebook profile photo: 180 x 180

Twitter image dimensions

  • Twitter header image: 520 x 260
  • Twitter profile image: 81 x 81

Google+ image dimensions

  • Google+ cover photo: 2120 x 1192
  • Google+ profile photo: 270 x 270

LinkedIn image dimensions

  • LinkedIn cover photo: 646 x 220
  • LinkedIn profile photo: 100 x 60

Pinterest image dimensions

  • Pinterest profile photo: 160 x 165

Instagram image dimensions

  • Instagram profile photo: 110 x 110

YouTube image dimensions

  • YouTube cover art: 2560 x 1440
  • YouTube cover art safe area: 1546 x 423

 

Thanks to Tent Social for producing this guide

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