SAP is launching a new business innovation marketing campaign supported by a thought leading content marketing program. The campaign is based around the idea that a customer’s journey starts with a search. They type into Google “what is cloud computing?” or “what is big data?” SAP plans to provide the content to be the answer to that customer’s […]
Category archives: Social Enterprise
Why should HR use social media?
I was asked to deliver a presentation to the EMEA HR team on why you should use external social media. As I work in sales and all the presentations I have done have been to people in sales based roles, I needed to review my strategy. I don’t want to just tell people what Twitter and LinkedIn are, they […]