What is the future of Social Media? Part 2 – Retail

This post is part two of my “What is the future of Social Media” series. I am creating and curating some predictions around where I believe social media could change the way we do business. Each article will focus on a specific industry sector. You can find part one which discusses The future of Social […]

Crowd sourced summary of #CSMB2B in 42 tweets!

I have continued on with the social collaboration themed summary posts due to popularity of the last two ( #SBSS12 & #SBS2012) .  Thanks to everyone who contributed to the conversation using the event hashtag #CMSB2B. The European Social Media Marketing Summit was held in London at the Regents Park Marriott Hotel on 25-26th June 2012. The event was […]

Crowd sourced summary of #SBS2012 in 63 tweets!

Due to the popularity of my last crowd sourced summary I thought I would continue on with the social collaboration. Thanks to everyone who contributed to the conversation using the event hashtag #SBS2012. The Social Business Summit 2012 was held in London on June 21st 2012. The event was organised by Dachis Group and sponsored […]

Crowd sourced summary of #SBSS12 in 60 tweets!

In the true spirit of social collaboration I thought I should crowd source the content for this summary. Thanks to everyone who contributed to the conversation using the event hashtag #SBSS12. The Social Business Strategy Summit was held in London on May 31st 2012. The event was organised by MyCustomer.com in association with BPT partners. […]

How can I become an expert?

To become an expert I think you need two things. You actually need to know enough about your field to be an expert, and then you need to prove it to people. This article will show you some of the ways of using social media so you can become an expert. The first thing you […]

Whose job is social media in an organisation?

This post discusses whose responsibility it is to look after social media within an organisation. So who does it lie with? Marketing? Traditionally, you would say marketing. It is their role to build awareness of a companies products and to build the company brand. These are the experts at creating and carrying out a marketing campaign. Are […]

Is an employee the same as a customer?

A strange question you may think. If you are the leader within an organisation you should read on. The comparison I am trying to make is between an employee who loves their job and a loyal customer who loves your company. A loyal employee will be the one who comes to work and loves every […]

Why complain using social media?

If you complain by phone or by email, how many people know about it? No one. Just you and the person at the end of the phone or opening the email. When you complain using social media, it is as though you are standing on the top of a tower block shouting your complaint to […]

Why should a new employee use social media?

Here I am, 3 months into a new role. I thought I would let you know what YOU can achieve in the right environment with the right mind-set. If I can do it you can too. I firmly believe that social media can help the business world be a better place for everyone. I have jumped […]