SAP is launching a new business innovation marketing campaign supported by a thought leading content marketing program. The campaign is based around the idea that a customer’s journey starts with a search. They type into Google “what is cloud computing?” or “what is big data?” SAP plans to provide the content to be the answer to that customer’s […]
Category archives: Social business
How do I motivate people to buy?
As a sales professional your role is to drive sales to meet your business goals. Different people have different ideas about how to motivate people but most of the greatest people share one similar method which I will share with you today. For you to inspire other people to do what you want them to […]
Why should a CIO use Twitter?
Why should you use Twitter? A CIO needs to lead the way for an enterprise. If they sit in the HQ behind glass doors and have very little visibility to the people on the office floor then their impact is limited. By having a twitter account with a mass of both internal and external followers […]
New lingo – MaaS – Marketing as a (free) Service
Employees as a service? Spokes people? Brand ambassadors? How would you like to have an army of brand ambassadors and spokes people who are available as and when you need. Imagine this army of people would consist of so many people the world over that no matter what time of day it is or in […]
10 tips for success on LinkedIn
LinkedIn has become an essential tool for anyone who wants to be successful in business. Whether you want to sell your products, get a job, seek advice from like-minded peers or find people to work with you in your business, you need to get involved. I will go through the basics to get you thinking […]