This is the video for the presentation I did as part of Social Media Week 2012. I presented on how social data could be used in CRM. The presentation was part of the Social Data and Privacy Event held at Nebarro as part of Social Media Week London 2012. Topics covered in presentation What is CRM […]
Category archives: social data
Chris Heffer speaking at Facebook HQ for Social Media Week
This is the video for the presentation I did as part of Social Media Week 2012. I presented on “why you don’t need a social media strategy”. Would love your feedback if you get a chance to watch any of the video. Full write up without the video – Why you don’t need a social media […]
Why use social media?
Are you considering using social media at work or in your professional life? Well, then you may need to get in touch with the Stellar SEO Are you trying to figure out what social media can help you achieve or see if it’s worth your while? Read on to help you understand the value social media […]
Why you don’t need a Social Media Strategy from #smwldn
I have had a busy week this week, having spoken at four separate events. Yesterday I had the privilege of being asked to deliver a presentation at Facebook’s London office as part of Social Media Week 2012. I had a room full of people for an hour to share my views about social business. It was a great experience to […]
What is social media?
Social Media means so many things to so many people, I thought I would add my 2 cents. I want to start by agreeing with Gary Vaynerchuk in saying that there is no such thing as “social media”. Social media is just a term to describe the current state of the internet. Just in the […]
How @itv2 could make more money from advertising from #towie using #socialdata
I was walking down South Woodford high street (in Essex) with my girlfriend and her friend. Suddenly a girl came chasing after us. She wanted us to be extras in the latest episode of “The only way is Essex” (TOWIE). As it happened I couldn’t make it but I was a bit gutted! I might lose all […]
What is social data?
Social data is the key to how the businesses of tomorrow will build a more personalised service for their customers. Social data comes from a variety of different sources and forms part of your digital foot print. Your digital footprint can includes sources such as: Microblogging sites such as twitter Online search history Photo sharing […]
What is the future of Social Media? Series Intro
On January 8th 2007 all the mobile phone handset providers were rubbing their hands together and counting how much money they were making from the boom in mobile device sales. Then the next day, this happened…… (if you’re short of time just watch the first 3 minutes and 10 seconds, its inspiring) Steve Jobs talks about how […]
Why @o2 failed with their promoted tweet about #blackberrysale
I log into hootsuite today and I see a promoted tweet as below: This annoys me because O2 as a company should be better at this kind of thing. Let me tell you why. I used to be a loyal Nokia customer but ever since I bought an iPhone I can not imagine owning another […]
What is the future of Social Media? Part 2 – Retail
This post is part two of my “What is the future of Social Media” series. I am creating and curating some predictions around where I believe social media could change the way we do business. Each article will focus on a specific industry sector. You can find part one which discusses The future of Social […]