I have had a busy week this week, having spoken at four separate events. Yesterday I had the privilege of being asked to deliver a presentation at Facebook’s London office as part of Social Media Week 2012. I had a room full of people for an hour to share my views about social business. It was a great experience to […]
Category archives: Sales
What is social media?
Social Media means so many things to so many people, I thought I would add my 2 cents. I want to start by agreeing with Gary Vaynerchuk in saying that there is no such thing as “social media”. Social media is just a term to describe the current state of the internet. Just in the […]
How @itv2 could make more money from advertising from #towie using #socialdata
I was walking down South Woodford high street (in Essex) with my girlfriend and her friend. Suddenly a girl came chasing after us. She wanted us to be extras in the latest episode of “The only way is Essex” (TOWIE). As it happened I couldn’t make it but I was a bit gutted! I might lose all […]
Why @o2 failed with their promoted tweet about #blackberrysale
I log into hootsuite today and I see a promoted tweet as below: This annoys me because O2 as a company should be better at this kind of thing. Let me tell you why. I used to be a loyal Nokia customer but ever since I bought an iPhone I can not imagine owning another […]
What is the future of Social Media? Part 2 – Retail
This post is part two of my “What is the future of Social Media” series. I am creating and curating some predictions around where I believe social media could change the way we do business. Each article will focus on a specific industry sector. You can find part one which discusses The future of Social […]
How can I become an expert?
To become an expert I think you need two things. You actually need to know enough about your field to be an expert, and then you need to prove it to people. This article will show you some of the ways of using social media so you can become an expert. The first thing you […]
Is an employee the same as a customer?
A strange question you may think. If you are the leader within an organisation you should read on. The comparison I am trying to make is between an employee who loves their job and a loyal customer who loves your company. A loyal employee will be the one who comes to work and loves every […]
How can I motivate people to buy ? Part two
This article follows on from part one on how to motivate people to buy. In fact this applies to most situations where you have to convince somebody to do something. There are two categories into which every tactic will fall; to manipulate or to inspire. The vast majority will fall into the manipulate category, with only the greatest being able to inspire. I will […]
Why should you write a blog and what can you achieve in 63 days?
SAP is launching a new business innovation marketing campaign supported by a thought leading content marketing program. The campaign is based around the idea that a customer’s journey starts with a search. They type into Google “what is cloud computing?” or “what is big data?” SAP plans to provide the content to be the answer to that customer’s […]
How do I motivate people to buy?
As a sales professional your role is to drive sales to meet your business goals. Different people have different ideas about how to motivate people but most of the greatest people share one similar method which I will share with you today. For you to inspire other people to do what you want them to […]