Do you want to know what social business is? Do you want to know how it will change business in the future? I believe there is no such thing as “Social Media”. It is just a phrase to describe the current state of the internet. I believe social business is the future of business. Social […]
Tag archives: ceo
Why you don’t need to buy any social software
(Until you read this post) If my last post on why I wish social was NOT in my job title didn’t stir up enough controversy – then this one might! “Invest in social culture before social technology” In this post I will explain the harsh question you need to ask yourself before you decide to spend […]
How does religious leadership compare to business leadership?
I have spent a fair amount of time over the last few months “preaching” about the benefits of social media. Some people get it and some people don’t. It got me thinking about the remarkable similarities between a religious leader and a great business leader. One of the dictionary.com definitions of religion is: http://dictionary.reference.com/browse/religion “body […]
Whose job is social media in an organisation?
This post discusses whose responsibility it is to look after social media within an organisation. So who does it lie with? Marketing? Traditionally, you would say marketing. It is their role to build awareness of a companies products and to build the company brand. These are the experts at creating and carrying out a marketing campaign. Are […]