Short answer: Because it is the right thing to do. https://www.youtube.com/watch?v=i-0_MQppUj0 Watch on YouTube. I have been a long time believer that transparency is a good thing for good people and good businesses. If you got nothing to hide, you shouldn’t have a problem with transparency in business. It will help the good businesses get better and get […]
Category archives: Social Enterprise
21st Century Business and Leadership by @LeeBryant from @MeaningConf
In the same way that I was inspired by a vision for the future of business pitched at the Social Business Summit 2012, Lee Bryant delivered a thought provoking and insightful presentation at Meaning Conference last month. The key ideas which resonated with me were: To be a successful company you need to have a […]
[Video] Chris Heffer speaking about Social Data and CRM for Social Media Week 2012
This is the video for the presentation I did as part of Social Media Week 2012. I presented on how social data could be used in CRM. The presentation was part of the Social Data and Privacy Event held at Nebarro as part of Social Media Week London 2012. Topics covered in presentation What is CRM […]
Chris Heffer speaking at Facebook HQ for Social Media Week
This is the video for the presentation I did as part of Social Media Week 2012. I presented on “why you don’t need a social media strategy”. Would love your feedback if you get a chance to watch any of the video. Full write up without the video – Why you don’t need a social media […]
How can blogging help you sell?
Do you want to know how blogging can help you sell? Are you sceptical if it will work in your business niche/sector/industry? Are you trying to figure out if you should start a blog? Then read on….. While on holiday in Thailand I saw this article pop up in my Flipboard. Link to article > […]
How to create a business case for a social selling
Do you work in sales? Are you passionate about how social can help your organisation sell more? Do you want to know what role content marketing and content creation will play in the future way you will communicate with your potential customers? This post explains how you can build a business case to help change […]
How do you sell in the social era?
Are you looking to improve or modernise the way you sell? Do you want to learn how you can use the social web to help you sell more? In this post I will discuss both the traditional and the new ways salespeople can work. After reading this post you will have an insight into what […]
Why you don’t need to buy any social software
(Until you read this post) If my last post on why I wish social was NOT in my job title didn’t stir up enough controversy – then this one might! “Invest in social culture before social technology” In this post I will explain the harsh question you need to ask yourself before you decide to spend […]
I wish social was NOT in my job title
I have a dream…… I dream of a day when social is not in my job title I dream of the day when social is not called social I dream of a day when social becomes what it deserves to be Let me explain…. As I explained in my previous post “What is social media?” […]
Why use social media?
Are you considering using social media at work or in your professional life? Well, then you may need to get in touch with the Stellar SEO Are you trying to figure out what social media can help you achieve or see if it’s worth your while? Read on to help you understand the value social media […]