One of the values you need to adopt to be successful at social selling is transparency. I watched this video a few years ago and it is still as valuable today if not more so than it was back then. In this video Jeffrey Hollender discusses “Radical transparency” as appose to transparency. Transparency is deciding […]
Category archives: Business
Best business video since @SimonSinek
For a long time I have appreciated Marcus Sheridan and his approach to marketing and business. I read every one of his blog posts, I listen to his podcast and have read his free ebook on inbound marketing. Not content with being on the front page of the New York Times business section this amazing […]
[Video] Chris Heffer speaking about Social Data and CRM for Social Media Week 2012
This is the video for the presentation I did as part of Social Media Week 2012. I presented on how social data could be used in CRM. The presentation was part of the Social Data and Privacy Event held at Nebarro as part of Social Media Week London 2012. Topics covered in presentation What is CRM […]
Chris Heffer speaking at Facebook HQ for Social Media Week
This is the video for the presentation I did as part of Social Media Week 2012. I presented on “why you don’t need a social media strategy”. Would love your feedback if you get a chance to watch any of the video. Full write up without the video – Why you don’t need a social media […]
How to get more REAL followers on Twitter
Do you want to find followers on Twitter? Do you want to find real followers who actually want to hear what you have to say, engage with you and re-tweet what you say? Read on if you want to learn how you can add more followers to your total on Twitter. This blog is the result of […]
How can blogging help you sell?
Do you want to know how blogging can help you sell? Are you sceptical if it will work in your business niche/sector/industry? Are you trying to figure out if you should start a blog? Then read on….. While on holiday in Thailand I saw this article pop up in my Flipboard. Link to article > […]
What is social business?
Do you want to know what social business is? Do you want to know how it will change business in the future? I believe there is no such thing as “Social Media”. It is just a phrase to describe the current state of the internet. I believe social business is the future of business. Social […]
How to create a business case for a social selling
Do you work in sales? Are you passionate about how social can help your organisation sell more? Do you want to know what role content marketing and content creation will play in the future way you will communicate with your potential customers? This post explains how you can build a business case to help change […]
How do you sell in the social era?
Are you looking to improve or modernise the way you sell? Do you want to learn how you can use the social web to help you sell more? In this post I will discuss both the traditional and the new ways salespeople can work. After reading this post you will have an insight into what […]
I wish social was NOT in my job title
I have a dream…… I dream of a day when social is not in my job title I dream of the day when social is not called social I dream of a day when social becomes what it deserves to be Let me explain…. As I explained in my previous post “What is social media?” […]