Are you looking to improve or modernise the way you sell? Do you want to learn how you can use the social web to help you sell more? In this post I will discuss both the traditional and the new ways salespeople can work. After reading this post you will have an insight into what […]
Tag archives: marketing
Why you don’t need to buy any social software
(Until you read this post) If my last post on why I wish social was NOT in my job title didn’t stir up enough controversy – then this one might! “Invest in social culture before social technology” In this post I will explain the harsh question you need to ask yourself before you decide to spend […]
How to get people to share your content on social networks?
If you want to learn how to increase the amount people share your content or the number of people you are connected with on any social network then this post is for you. I will explain some simple concepts to help you achieve your business goals using social media. The email or call every company’s […]
How to write your first blog
I have spent the past week sunning myself around a pool, high in the Italian hills of Giaole in Chainti, Tuscany. For the last 30 years I have been convinced that I cannot hold my breath under water with out holding my nose. During the first day around the pool I was embarrassingly trying to […]
Whose job is social media in an organisation?
This post discusses whose responsibility it is to look after social media within an organisation. So who does it lie with? Marketing? Traditionally, you would say marketing. It is their role to build awareness of a companies products and to build the company brand. These are the experts at creating and carrying out a marketing campaign. Are […]
Why should you write a blog and what can you achieve in 63 days?
SAP is launching a new business innovation marketing campaign supported by a thought leading content marketing program. The campaign is based around the idea that a customer’s journey starts with a search. They type into Google “what is cloud computing?” or “what is big data?” SAP plans to provide the content to be the answer to that customer’s […]