What is the future of Social Media? Part 1 – Television

A couple of weeks ago when I was bored on a Saturday night at home, I downloaded an app called Zeebox for my iPad. This is a new concept for an app which uses the second screen concept. The second screen provides an experience that enhances what your main screen is showing you. This is […]

How can I motivate people to buy ? Part two

This article follows on from part one on how to motivate people to buy. In fact this applies to most situations where you have to convince somebody to do something. There are two categories into which every tactic will fall; to manipulate or to inspire. The vast majority will fall into the manipulate category, with only the greatest being able to inspire. I will […]

Why should you write a blog and what can you achieve in 63 days?

SAP is launching a new business innovation marketing campaign supported by a thought leading content marketing program. The campaign is based around the idea that a customer’s journey starts with a search. They type into Google “what is cloud computing?” or “what is big data?” SAP plans to provide the content to be the answer to that customer’s […]