This article follows on from part one on how to motivate people to buy. In fact this applies to most situations where you have to convince somebody to do something. There are two categories into which every tactic will fall; to manipulate or to inspire. The vast majority will fall into the manipulate category, with only the greatest being able to inspire. I will […]
Category archives: Personal branding
Why should a new employee use social media?
Here I am, 3 months into a new role. I thought I would let you know what YOU can achieve in the right environment with the right mind-set. If I can do it you can too. I firmly believe that social media can help the business world be a better place for everyone. I have jumped […]
Why should you write a blog and what can you achieve in 63 days?
SAP is launching a new business innovation marketing campaign supported by a thought leading content marketing program. The campaign is based around the idea that a customer’s journey starts with a search. They type into Google “what is cloud computing?” or “what is big data?” SAP plans to provide the content to be the answer to that customer’s […]
How do I motivate people to buy?
As a sales professional your role is to drive sales to meet your business goals. Different people have different ideas about how to motivate people but most of the greatest people share one similar method which I will share with you today. For you to inspire other people to do what you want them to […]
Why should HR use social media?
I was asked to deliver a presentation to the EMEA HR team on why you should use external social media. As I work in sales and all the presentations I have done have been to people in sales based roles, I needed to review my strategy. I don’t want to just tell people what Twitter and LinkedIn are, they […]
Why should a CIO use Twitter?
Why should you use Twitter? A CIO needs to lead the way for an enterprise. If they sit in the HQ behind glass doors and have very little visibility to the people on the office floor then their impact is limited. By having a twitter account with a mass of both internal and external followers […]
Google plus ———- A +ve or a -ve?
or Google+ has 90 million users Source: Forbes blog post Jan 2012 What does this mean to you? Well I guess it depends on how you look at social media. If you go on facebook to keep up with old friends and tell the world how cold it is on the way to work then […]
What is your Personal vs Business social media strategy for 2012?
Where do you draw the line between personal and professional networking? In this blog I will give you an overview of how I use different sites for business and personal use. As social networking begins to be apart of most businesses marketing and even customer service strategies where does your professional presence stop and your […]
10 tips for success on LinkedIn
LinkedIn has become an essential tool for anyone who wants to be successful in business. Whether you want to sell your products, get a job, seek advice from like-minded peers or find people to work with you in your business, you need to get involved. I will go through the basics to get you thinking […]
How much Klout have you got? Update one – 17
Everyone likes abit of an ego boost right? Well if your into social media then I may have something right up your street. Klout.com is a website which let’s you monitor how influential you are online. You have to log in using your Facebook or Twitter account. You can then add any of your other […]