I log into hootsuite today and I see a promoted tweet as below: This annoys me because O2 as a company should be better at this kind of thing. Let me tell you why. I used to be a loyal Nokia customer but ever since I bought an iPhone I can not imagine owning another […]
Category archives: Business
What is the future of Social Media? Part 2 – Retail
This post is part two of my “What is the future of Social Media” series. I am creating and curating some predictions around where I believe social media could change the way we do business. Each article will focus on a specific industry sector. You can find part one which discusses The future of Social […]
How does religious leadership compare to business leadership?
I have spent a fair amount of time over the last few months “preaching” about the benefits of social media. Some people get it and some people don’t. It got me thinking about the remarkable similarities between a religious leader and a great business leader. One of the dictionary.com definitions of religion is: http://dictionary.reference.com/browse/religion “body […]
Is an employee the same as a customer?
A strange question you may think. If you are the leader within an organisation you should read on. The comparison I am trying to make is between an employee who loves their job and a loyal customer who loves your company. A loyal employee will be the one who comes to work and loves every […]
What is the future of Social Media? Part 1 – Television
A couple of weeks ago when I was bored on a Saturday night at home, I downloaded an app called Zeebox for my iPad. This is a new concept for an app which uses the second screen concept. The second screen provides an experience that enhances what your main screen is showing you. This is […]
How can I motivate people to buy ? Part two
This article follows on from part one on how to motivate people to buy. In fact this applies to most situations where you have to convince somebody to do something. There are two categories into which every tactic will fall; to manipulate or to inspire. The vast majority will fall into the manipulate category, with only the greatest being able to inspire. I will […]
Why complain using social media?
If you complain by phone or by email, how many people know about it? No one. Just you and the person at the end of the phone or opening the email. When you complain using social media, it is as though you are standing on the top of a tower block shouting your complaint to […]
Why should a new employee use social media?
Here I am, 3 months into a new role. I thought I would let you know what YOU can achieve in the right environment with the right mind-set. If I can do it you can too. I firmly believe that social media can help the business world be a better place for everyone. I have jumped […]
Can social media replace email?
How many emails do you get each day? 25? 50? 100? How many of them do you actually need to read or actually act upon? Do you get asked a lot of questions by the people you manage or work with? Well I may have the answer. Read on……. A social evangelist in IBM has […]
Why should you write a blog and what can you achieve in 63 days?
SAP is launching a new business innovation marketing campaign supported by a thought leading content marketing program. The campaign is based around the idea that a customer’s journey starts with a search. They type into Google “what is cloud computing?” or “what is big data?” SAP plans to provide the content to be the answer to that customer’s […]